Even though SMBs spend on average $60,000 annually on digital media, a major study by Deloitte shows that US retailer digital offerings aren’t keeping up with consumers online.
In fact, nearly 80% of consumers interact with brands or products before arriving at the store, and digital influence tops 64% of in-store purchases.
Understanding online behavior helps you make decisions about where and how you should invest your marketing budget to improve your customer experience. In Part I of this series, we outline the digital tools that create awareness in the purchase paths for today’s consumers. Discover more here.