Home Business How to Catch up to Your Customers Online, Part II

How to Catch up to Your Customers Online, Part II


Deloitte tracked consumer behavior for three years and concluded, “the digital behaviors and expectations of consumers are evolving faster than retailers are delivering on those expectations.”

Many businesses want to improve, but are unsure of how to invest in digital marketing to better align with their customer’s behavior.

In Part I, we outlined tactics and digital channels that raise awareness for businesses and allow them to be found in the early decision stages of consumers.

In Part II, we explore how digital tools can ensure businesses are in the mix when consumers move to the consideration and final decision stages.

Local Louisiana Marketing Blog, Tegna Local Louisiana

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