These guys are the reason Forrester has predicted 2017 as the year for Over-The-Top advertising. Currently, 67% of households connect TVs to at least one streaming device. According to Roku, ad-supported channels make up over half of the most-watched OTT channels.
“In a post-digital world, the line between traditional and digital content is irrelevant to consumers,” Forrester’s Brandon Verblow said. “Marketers will need to develop screen-agnostic planning.”
The Advertising Research Foundation shows an integrated marketing strategy is the key to increasing advertising ROI. Learn how new solutions can help local advertisers reach OTT viewers.