Influencer Marketing: How to Do It Right

It’s quite the buzzword around the world, but does influencer marketing work? If done right, it certainly can, but if done wrong, it’ll see you burning through cash with little to no return.

• Research – don’t only look at social influencers’ follower counts – find out their passions and interests, and check who their followers are too!

• Commit – this isn’t a hit-and-run exercise – be in it for the long haul to reap long-term returns.

• Invest – recognize the right influencer’s value by rewarding – payment, privileges and perks!

Done right, influencer marketing can create customers who create customers. Now that’s influence!

– Tara Rogers-Ellis, The Dubai 100