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The Business of Community Involvement


One of the best things you can do for your brand is to actively volunteer in your community. Regular community participation yields benefits in multiple ways by improving brand awareness, better engaging employees, showcasing corporate social responsibility, building beneficial partnerships and finding new business opportunities.

Whether it is volunteering at a homeless shelter or donating your business’ time and resources to the local food bank, you’re helping strengthen the community. Strong communities generate loyalty, and your business should be in that loyalty mix. Most importantly, you’ll know the joy of helping those in need, which is something everyone should experience.

Natalie Ghidotti, The Arkansas 100

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