Many brands seek increased awareness and engagement online. Instead of purchasing likes or relying on bots, find an influencer who’s a good fit for your brand.
Seek a mutually beneficial partnership, and don’t underestimate the power of micro-influencers. Seeing someone who customers trust using your product fosters brand trust.
Evaluate an influencer’s worth, and secure your return on investment by taking into account the number of followers he or she has and the number of likes, comments and shares the influencer garners on average per post. Don’t forget to create goals for this marketing initiative and track its success.
– Dominique Becnel, Gambel Communications