Home LifestyleBetsie's Best Brainstorming with a purpose

Brainstorming with a purpose


Challenge: Your client needs fresh ideas – a WOW. This request is tailor-made for brainstorming. Consultant Todd Henry advises session leaders define the situation in advance instead of “fast-twitch thinkers” throwing out a million ideas while “slow- twitch thinkers” quietly deliberate.

Once in the meeting, reiterate the situation so everyone is on the same page. This encourages the best ideas. In brainstorming, all suggestions are valid; thus, require 100% participation to get both fast and slow twitchers involved.

Identify the direction, and then define action steps, including discovery, accountability and deadlines. This approach takes brainstorming from bustle to strategy.

– Betsie Gambel, Gambel Communications

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The New Orleans 100