Challenge: Your client needs fresh ideas – a WOW. This request is tailor-made for brainstorming. Consultant Todd Henry advises session leaders define the situation in advance instead of “fast-twitch thinkers” throwing out a million ideas while “slow- twitch thinkers” quietly deliberate.
Once in the meeting, reiterate the situation so everyone is on the same page. This encourages the best ideas. In brainstorming, all suggestions are valid; thus, require 100% participation to get both fast and slow twitchers involved.
Identify the direction, and then define action steps, including discovery, accountability and deadlines. This approach takes brainstorming from bustle to strategy.
– Betsie Gambel, Gambel Communications