With technology constantly changing and evolving, the Public Relations Society of America identified trends to look out for in 2019:
• Artificial intelligence: As humans rely more and more on devices like Alexa and Siri, brands should keep in mind how they can easily be found and authentically represented in artificial intelligence systems, like voice search.
• Augmented reality: In the construction field, this tool is already being widely implemented. Virtual home tours and 3D renderings are industry standards.
• Personalization: As everything becomes more automated, one way to stand out from the crowd is to tailor your pitches, phone calls and notes.