In January, I was approached to host a radio show. While I often prepare clients for interviews, the thought of being the interviewer was intriguing. Gambel Communications is celebrating its 10th anniversary, so I thought, “Let’s do it!”
We rallied around the name, “In the Nola,” and the format: guest interview, segment explaining PR aspects, then The New Orleans 100 stories.
I discovered the value is time with clients telling their stories and giving the Gambel Girls airtime, establishing their brands. Sharing the show’s link on multiple platforms is key to listenership and positioning Gambel as a thought leader.