The results of the 26th edition of The CMO Survey revealed an unsurprising trend: companies increasingly relied on digital marketing in the past year. Among the big takeaways:
• Digital marketing spending increased by an average of 11.5 percent, including 15.6 percent for B2B services.
• Nearly 50 percent of marketers can demonstrate the ROI of their marketing investment, an increase of almost 40 percent since the pandemic began over a year ago.
• Traditional advertising is down 5.3 percent.
• B2B marketers concluded “reputation marketing is king.”
For a deeper analysis of the survey — and a breakdown of how differentiation drives an organization’s marketing success — learn more here.