As communications professionals, we’ve been there. The CEO bursts into your office with a crisis; he was misquoted. The anchor threw a zinger at the CFO; she won’t go on that show again. We weren’t aware of either interview beforehand.
Effective public relations plans extend beyond press releases. We need to make the C-suite aware of what we do, looking to us as trusted, strategic advisors.
We manage issues, analyze data, measure outcomes and understand business goals. We craft messages to avoid crisis situations. With a seat at the table, we’re ready to offer recommendations to the issues at hand.