Home Business Online content do’s and don’ts

Online content do’s and don’ts

by The 100 Companies

Business blogs and videos help deliver key messages, generate new leads and win customer trust. At a recent Prosper Jefferson seminar, local marketing experts provided their tips for creating captivating content:

• Do set SMART goals: Make sure they’re specific, measurable, attainable, relevant, and time-based.

• Don’t make it all about you: Create content that serves your clients’ needs first.

• Do make it actionable: Do you want people to call? Click? Complete the form? Be sure your call to action is clear, concise, and accessible.

• Don’t bury the lede: People have short attention spans. Get to the point quickly to hold interest.

– Kelsey Scram, JEDCO

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The New Orleans 100