Online content do’s and don’ts

Business blogs and videos help deliver key messages, generate new leads and win customer trust. At a recent Prosper Jefferson seminar, local marketing experts provided their tips for creating captivating content:

• Do set SMART goals: Make sure they’re specific, measurable, attainable, relevant, and time-based.

• Don’t make it all about you: Create content that serves your clients’ needs first.

• Do make it actionable: Do you want people to call? Click? Complete the form? Be sure your call to action is clear, concise, and accessible.

• Don’t bury the lede: People have short attention spans. Get to the point quickly to hold interest.

– Kelsey Scram, JEDCO