Business

Knowing your audience and your reach, you can use existing Google Analytics data to tailor the content you’re posting on blogs, social media and online articles.

It’s already easy to shop for items discovered on Instagram. But recently, Instagram announced a feature it is testing that allows customers to pay for and manage orders directly within the social platform.

Social media has become the king of free marketing avenues, but each platform is different and should be used for different things.

With technology constantly changing and evolving, the Public Relations Society of America identified trends to look out for in 2019:

Almost everyone likes a person with a good sense of humor. Studies even show humorous people are more successful and are more likely to be in positions of influence.

I’ve heard a lot of common beliefs from some otherwise smart business leaders. Don’t fall for these myths:

We all know that networking is important to grow your business, but walking into a room full of strangers can be intimidating. So how can you overcome awkwardness at large networking events?

Ashley Hilsman, events director for the New Orleans Chamber, led the planning of the first collaborative Women’s Conference in New Orleans. The conference had over 550 attendees, 17 partners and 40 sponsors and is just one of 140+ chamber events held each year.

Is your company traveling to a conference or trade show this year? With competition across every industry, it’s important to stand out from the crowd. Consider creating a custom bead to distribute as a take-home that’s sure to be memorable.

The 11th annual New Orleans Entrepreneur Week (NOEW) is right around the corner. March 25-29 will be a heavily packed period of business-focused events.

It’s no secret that broadcast TV is an important basepoint for your marketing strategy when trying to reach a broad consumer base. But today, more and more people use streaming services like Amazon Fire Stick and Roku to watch their favorite shows.

Quarles & Brady has announced the creation of a Time Venture Fund (TVF) to provide startups with the crucial legal advice needed at the formation stage while also providing a social benefit to the startup and entrepreneurship communities.

Although Mardi Gras is over, merriment continues. Next month marks the tenth anniversary of Gambel Communications.

With another successful Mardi Gras season behind us, we can now turn to March Madness. WWL-TV is home to NCAA March Madness.

Mayor LaToya Cantrell addressed a crowd of over 700 at the New Orleans Chamber’s First Quarter Luncheon on Valentine’s Day, claiming certainty of a bright future for the city.

Businesses and nonprofits organizations should always be thinking outside of the box to better serve and engage their customers and target audiences. A great way to do that is by using holidays – Mardi Gras, St. Patrick’s Day, etc. – to say thank you. Here are some tips:

Long-form advertising has garnered serious popularity recently. Users can’t open Facebook or Instagram without being shown long-form videos and advertisements. And there’s good reason for it: it’s engaging.

Business email inboxes are noisier than ever, so avoiding “opt-out status” with your colleagues is crucial. Here are three tips for email etiquette:

I’ve checked my email six times while writing this 100-word article, and I’m not alone. In a state of constant connection, it’s easy to go into communication overload.

Thought leadership today speaks to how the realm of public relations and marketing is responding to changing consumer trends; however, it is not a new concept. Fundamentally, thought leadership is about being customer-centric and addressing market and industry challenges.

It’s hard enough trying to explain New Orleans Mardi Gras much less describe Washington Mardi Gras. Since the 1940s, the Mystick Krewe of Louisianians has brought the pageantry and revelry of Carnival to our nation’s capital. Born when air travel was less easy, the Louisiana congressional delegation decided to bring the festivities to Washington.

At BioScrip Infusion Services, formerly CarePoint Partners, we recently celebrated our new state-of-the-art sterile compounding pharmacy and ambulatory infusion suite with a ribbon cutting on Jan. 29.

On my trip to the Public Relations Society of America’s Marketing and Digital Communications Conference in San Diego, I learned about traveling for business. If you’re attending a conference, keep these tips in mind to make the most of your time:

Knowing what to post on your company’s social media accounts can be challenging, but some simple guidelines can help you keep it updated. Certain types of content can perform best for each platform:

If you’re a young professional, it’s likely that retirement is the last thing on your mind. With so many unknown factors in a lifetime, it is vital to start saving early for retirement.

If you want people to engage and talk with you, ask better questions. We all know that the answer to “How was your day?” will typically be “fine.” Ask a more open question.

The New Orleans Chamber and Fidelity Bank P.O.W.E.R. have teamed up to host the city’s first collaborative Women’s Leadership Conference, coming up on March 22.

Shopping local is a priority for many New Orleanians. Plush Appeal – The Mardi Gras Spot is a second-generation, family-owned business located in the heart of Mid-City.

As 2018 ended, we set aside some time to reflect on our accomplishments at BioScrip Infusion Services, Inc. As a team, setting intentions for the year can bring a group together to recognize common goals and personal objectives. We considered the following:

Recently, I had an employee tell me that her paycheck was not as important as the education we could provide her. As a business owner, you can’t afford to cut out employee development from your budget.