Business

The 11th annual New Orleans Entrepreneur Week (NOEW) is right around the corner. March 25-29 will be a heavily packed period of business-focused events.

It’s no secret that broadcast TV is an important basepoint for your marketing strategy when trying to reach a broad consumer base. But today, more and more people use streaming services like Amazon Fire Stick and Roku to watch their favorite shows.

Quarles & Brady has announced the creation of a Time Venture Fund (TVF) to provide startups with the crucial legal advice needed at the formation stage while also providing a social benefit to the startup and entrepreneurship communities.

Although Mardi Gras is over, merriment continues. Next month marks the tenth anniversary of Gambel Communications.

With another successful Mardi Gras season behind us, we can now turn to March Madness. WWL-TV is home to NCAA March Madness.

Mayor LaToya Cantrell addressed a crowd of over 700 at the New Orleans Chamber’s First Quarter Luncheon on Valentine’s Day, claiming certainty of a bright future for the city.

Businesses and nonprofits organizations should always be thinking outside of the box to better serve and engage their customers and target audiences. A great way to do that is by using holidays – Mardi Gras, St. Patrick’s Day, etc. – to say thank you. Here are some tips:

Long-form advertising has garnered serious popularity recently. Users can’t open Facebook or Instagram without being shown long-form videos and advertisements. And there’s good reason for it: it’s engaging.

Business email inboxes are noisier than ever, so avoiding “opt-out status” with your colleagues is crucial. Here are three tips for email etiquette:

I’ve checked my email six times while writing this 100-word article, and I’m not alone. In a state of constant connection, it’s easy to go into communication overload.

Thought leadership today speaks to how the realm of public relations and marketing is responding to changing consumer trends; however, it is not a new concept. Fundamentally, thought leadership is about being customer-centric and addressing market and industry challenges.

It’s hard enough trying to explain New Orleans Mardi Gras much less describe Washington Mardi Gras. Since the 1940s, the Mystick Krewe of Louisianians has brought the pageantry and revelry of Carnival to our nation’s capital. Born when air travel was less easy, the Louisiana congressional delegation decided to bring the festivities to Washington.

At BioScrip Infusion Services, formerly CarePoint Partners, we recently celebrated our new state-of-the-art sterile compounding pharmacy and ambulatory infusion suite with a ribbon cutting on Jan. 29.

On my trip to the Public Relations Society of America’s Marketing and Digital Communications Conference in San Diego, I learned about traveling for business. If you’re attending a conference, keep these tips in mind to make the most of your time:

Knowing what to post on your company’s social media accounts can be challenging, but some simple guidelines can help you keep it updated. Certain types of content can perform best for each platform:

If you’re a young professional, it’s likely that retirement is the last thing on your mind. With so many unknown factors in a lifetime, it is vital to start saving early for retirement.

If you want people to engage and talk with you, ask better questions. We all know that the answer to “How was your day?” will typically be “fine.” Ask a more open question.

The New Orleans Chamber and Fidelity Bank P.O.W.E.R. have teamed up to host the city’s first collaborative Women’s Leadership Conference, coming up on March 22.

Shopping local is a priority for many New Orleanians. Plush Appeal – The Mardi Gras Spot is a second-generation, family-owned business located in the heart of Mid-City.

As 2018 ended, we set aside some time to reflect on our accomplishments at BioScrip Infusion Services, Inc. As a team, setting intentions for the year can bring a group together to recognize common goals and personal objectives. We considered the following:

Recently, I had an employee tell me that her paycheck was not as important as the education we could provide her. As a business owner, you can’t afford to cut out employee development from your budget.

The Demo Diva, Simone Bruni, is teaming up with underwriter Scott Equipment to bring stories of overcoming odds on WWL-TV’s new show “Great Day Louisiana.”

A simple way any business can improve company morale is to recognize its employees for their accomplishments. If your business does not have a system in place, take some time to develop an employee appreciation program.

Making some changes to your business in the new year? First, you must understand your reason for rebranding. What are you trying to accomplish?

Influencers are people who have influence over potential customers, and influencer marketing has grown tremendously over the past four years. It’s a great way for businesses to connect with potential clients or customers because an influencer’s following is based on trust.

As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.

Looking to spice up your sales copy? Maybe make a product description more appealing or craft a compelling email that helps you sell your service?

Networking is critical in the business community, but how can you be sure to make a good impression when you meet a potential client or business partner?

You don’t always have to sit in a conference room when you meet with co-workers: Take a walk instead.

I used to hide my iPhone as I walked down unfamiliar streets. Then I noticed no one was looking at me – they were looking at their phones.