Business Tips

It is more important than ever for public relations professionals to become advisers to corporate executives, including clients and bosses. To do so, we must become proficient in subjects relevant to their businesses.

While most small businesses survive at least one year, less than half make it past five years.

At times, creating original content can be difficult. I’ve been there enough to have developed

Feeling guilty about sneaking a few extra minutes on the office computer to surf social

Not quite a master at giving presentations? Let structure be your best friend.

The communications industry is constantly evolving and growing, so it’s important to continue learning about new resources, especially apps you can download on your phone.

Nearly 1 in 5 Americans consume news by listening to it, making podcasts an excellent way to establish your subject matter expertise and grow your brand.

For centuries, women have been treated as the “inferior” gender. Throughout history, women have established themselves as resilient beings, so…

As communications professionals, we’ve been there. The CEO bursts into your office with a crisis; he was misquoted. The anchor…

Do you get inundated with emails and often miss or completely lose important communications? Start cleaning up your emails today.

Gone are the days of automatically handing out plastic bottles of water at work. More companies are keeping the environment in mind, and gaining respect while doing it, by offering sustainable options for office guests and employees.

I’m a naturally curious person, which can lead to wasted time going down internet “rabbit holes,” where one topic connects to information on a dozen or more fascinating subjects that I can’t help but be interested in. Sound familiar?

Developing the perfect pre-work routine can help maximize your daily productivity. Start this week by implementing the following routines:

Don’t be so formal, write conversationally, find your voice – you’ve probably heard it all before.

The sting of rejection doesn’t hurt any less in the professional world than it does in your personal life. Being rejected at work can feel like a breakup. Maybe you were passed over for a promotion or had one of your ideas shot down by a manager.

Employee morale is key to a company’s success. According to Marcus Erb of Entrepreneur, a company can boost morale by mixing up its usual way of doing things and having fun.

April was National Volunteer Month, but you don’t need to limit your time helping others to 30 days.

At BioScrip, our staff knows what it takes to go above and beyond for employees and patients.

In any field, cultivating public speaking skills is key. Being confident and comfortable public speaking is necessary in order to effectively communicate your ideas and get your messages across.

Could you be benefitting from marketing your products and services on LinkedIn? Recently released reports from Microsoft suggest that you could be. The professional and business-based platform has shown increased levels of engagement recently.

Hunting for a new job? On her trip to South Africa last year, Betsie Gambel found that job seekers in Cape Town share our best practices. Here are some words of wisdom she shared:

Whether it’s a company presentation or a Sunday prayer, speaking to a crowd can be terrifying. Here are four helpful tools:

Almost everyone likes a person with a good sense of humor. Studies even show humorous people are more successful and are more likely to be in positions of influence.

I’ve heard a lot of common beliefs from some otherwise smart business leaders. Don’t fall for these myths:

We all know that networking is important to grow your business, but walking into a room full of strangers can be intimidating. So how can you overcome awkwardness at large networking events?

Is your company traveling to a conference or trade show this year? With competition across every industry, it’s important to stand out from the crowd. Consider creating a custom bead to distribute as a take-home that’s sure to be memorable.

It’s no secret that broadcast TV is an important basepoint for your marketing strategy when trying to reach a broad consumer base. But today, more and more people use streaming services like Amazon Fire Stick and Roku to watch their favorite shows.

Businesses and nonprofits organizations should always be thinking outside of the box to better serve and engage their customers and target audiences. A great way to do that is by using holidays – Mardi Gras, St. Patrick’s Day, etc. – to say thank you. Here are some tips:

Business email inboxes are noisier than ever, so avoiding “opt-out status” with your colleagues is crucial. Here are three tips for email etiquette:

Thought leadership today speaks to how the realm of public relations and marketing is responding to changing consumer trends; however, it is not a new concept. Fundamentally, thought leadership is about being customer-centric and addressing market and industry challenges.