After more than three decades in broadcast media, WWL-TV Director of Sales Lourdes Keiffer retired on May 15, concluding a remarkable career that helped shape the advertising and television landscape in New Orleans.
Known for her strong leadership, mentorship and commitment to local businesses, Keiffer played a key role in WWL-TV’s long-standing success and growth. Colleagues across the industry praised her professionalism, integrity and passion for serving clients and the community. During her tenure, she helped lead innovative sales initiatives and guided generations of media professionals.
Keiffer’s WWL-TV colleagues and local business partners wish her a well-deserved and happy retirement.
– Jeff Burrell, Local Sales Manager, WWL-TV
