In selecting a brand name, it’s important to know who you’ll be serving, their beliefs and perceptions.
Emmett G. Dupas III, wealth management advisor with Northwestern Mutual, has changed his business operating name to Bienville Capital Group. Dupas and his team remain with Northwestern Mutual but will operate under the new name as part of a rebranding.
Building your personal brand requires looking inward – knowing yourself – in a way that will allow you to identify and market your values, purpose, mission and strengths. Your brand develops every time you interact, learn, teach or take on a task. All of these things help to create your own personal story.