Social Media

Social media and mental health are words we now see together often.

It’s already easy to shop for items discovered on Instagram. But recently, Instagram announced a feature it is testing that allows customers to pay for and manage orders directly within the social platform.

Social media has become the king of free marketing avenues, but each platform is different and should be used for different things.

Long-form advertising has garnered serious popularity recently. Users can’t open Facebook or Instagram without being shown long-form videos and advertisements. And there’s good reason for it: it’s engaging.

Knowing what to post on your company’s social media accounts can be challenging, but some simple guidelines can help you keep it updated. Certain types of content can perform best for each platform:

Influencers are people who have influence over potential customers, and influencer marketing has grown tremendously over the past four years. It’s a great way for businesses to connect with potential clients or customers because an influencer’s following is based on trust.

As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.

When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.

Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.

Social media is one of the most powerful tools for connecting businesses with consumers. But how do we know exactly how to use it? Using social media for business is easier (and cheaper) than you might think.

Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:

Scrolling through filtered feeds of perfect Instagram posts can cause anxiety. For hyper-connected millennials, the struggle is real – trying to maintain the illusion of an “Insta-perfect” personal brand, fueled by comparisons to other highly curated feeds.

Grow your company’s professional presence by utilizing LinkedIn’s network of over 500 million users to connect with clients, potential clients, employees and influencers. Before, issues, topics and comments only traveled by users’ connected networks. Now, LinkedIn has finally embraced the hashtag with two goals: to be the main platform for influencers and to better manage the news feed.

Using the right holiday hashtags at the right time can be tricky business. Memorial Day is a time to give thanks to those who serve our country and honor those who have fallen in the line of duty. This year, it also happens to fall on National Hamburger Day.

Last month, Apple proposed a series of new emojis that include service dogs and people with wheelchairs, hearing aids, canes and more. Developed in partnership with The American Council of the Blind, The National Association of the Deaf, and The Cerebral Palsy Foundation, these emojis aim to provide “an initial starting point for greater representation for diversity within the emoji universe.”

Many LinkedIn users only use the platform when job seeking. This limited approach can cause you to miss out on opportunities to connect with contacts, industry experts or even potential clients. LinkedIn’s built-in publishing platform is also an ideal way to publish thought-leadership posts and industry reflections.

“We have a responsibility to protect your data, and if we can’t, then we don’t deserve to serve you,” Mark Zuckerberg wrote in a Facebook post last month after announcing sweeping security changes across the platform.

Though it has had recent downfalls, it is still the birthplace of the hashtag and is still a top-used platform.

The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.

Instagram will finally allow profiles to schedule posts. Before we officially fall in love, it’s important to read the fine print.

Estimates show there are 20.9 million victims of human trafficking globally. One out of seven endangered runaways were likely child sex trafficking victims.

https://vimeo.com/235600951

Apple excited its loyal fanbase this past Monday with the creation of its first official @apple Instagram handle.

Twitter and Bloomberg have recently partnered together to create a service that will stream news produced solely for Twitter.

Facebook recently announced its feature designed to help mobile users find free accessible Wi-Fi networks. “Find Wi-Fi” will be available for users worldwide on iOS and Android devices.

Hashtags have been around since the beginning of time in the social media world. Created in 2007 by Chris Messina, they are used to categorize information. Providing an easy link back to your brand’s website, hashtags provide useful insights on your company’s brand growth via social media.

Juggling a ton of different Facebook, Instagram and Twitter pages can drive an account manager crazy. I currently manage six Facebook, five Instagram and four Twitter accounts. To save time, I established methods to effectively administrator each account. Here are five tips to help you multi-manage:

The rise of ‘instafrauds’, Instagram users that use bots to boost their followers, is becoming an increased area of concern for the integrity of organically established influencers.