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Why is Apple a trillion-dollar company?

by Jan Schroder

I used to hide my iPhone as I walked down unfamiliar streets. Then I noticed no one was looking at me – they were looking at their phones.

Now, traveling, I use it to check in at the airport and after landing, order Uber or Lyft, use GPS to locate my Airbnb, find a cool local restaurant on TripAdvisor, set my alarm, navigate to meetings and take photos. At home, I view our front door guests, open garage doors and control music. And I just discovered it also serves as a superior TV remote.

I’m going to need a bigger battery.

Chris Schroder, The 100 Companies

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