NOLA’s Tourism Economy: What Marketers Need to Know

New Orleans had record spending of $7.05 billion from over 9.78 million visitors in 2015. Current indications show that 2016 totals will be even better. New Orleans led nationally in growth of international visitors. Two new direct international flights to Europe will help continue that trajectory.

One marketing challenge we hear from local companies is that they do not know what demographics or geographies they should target when planning their tourism marketing strategy.

We gathered statistics on visitors and feeder markets and compiled them into an infographic cheat sheet of New Orleans Tourism Marketing. See the infographic here.

– Local Louisiana Marketing Blog, Tegna Local Louisiana