marketing

At the New Orleans Chamber’s educational seminar with AMA, speakers Mark Romig and Sam Joffray discussed the highs and lows of their jobs – marketing New Orleans as a thriving city and desirable travel destination.

A new logo and brand refresh can help differentiate a company from its competitors. A complete overhaul of a company’s look can be a significant investment of time and money. So, when is it time to revisit a company logo and brand?

When creating documents and marketing materials, it’s easy to think “I have this much space to work with, why not fill all of it?” While this often makes sense, it can really hinder your message.

Email marketing is an effective personalized channel that helps increase direct touch points with consumers. On average, $1 spent on email advertising returns between $45 and $51 (Experian), and 66% of consumers made a purchase because of email marketing messages (Yesmail).

Facebook sees a 26% increase in posts, photos and videos uploaded during the holidays. According to Deloitte, retailers see 129% higher conversion rates when social is part of the buyers’ journey; likewise, consumers who use social as part of their shopping process are 4x more likely to spend more on purchases than those who do not.

Keeping promotions throughout the holiday shopping season will increase sales and keep your business top of mind. With advance planning, you can make sure you are connecting with consumers.

English poet W.H. Audin once said, “No good opera plot can be sensible, for people do not sing when they are feeling sensible.”

In today’s digital marketing age, analytics are everything.

Consumers recognize that businesses have as much impact on communities and quality of life as government. People expect businesses to improve communities beyond the product they create and the company’s bottom line.

Over 467,000,000 people use LinkedIn, and over 569,000 in the Greater NOLA and Baton Rouge areas have profiles. While there are more than 104,000 businesses in Louisiana, only 21,171 are on LinkedIn. Of those, only 5,734 in the Greater New Orleans Areas have company pages.

With French Quarter Festival, Jazz Fest and the Zurich Classic around the corner, and many conventions in town, this could be a record-breaking spring for visitors. They’ll be looking for more than festival grounds or convention spaces to explore while in NOLA.

Americans are working longer, living longer and enjoying life longer. Baby Boomers are breaking stereotypes. In fact, adults 50+ now control over 70% of our nation’s wealth.

Various home related items such as outdoor paint, HVAC systems and water heaters have 10-15-year lifespans. With so many homes in our area repaired or rebuilt in the two years following Hurricane Katrina in 2005, a large number of homeowners are planning repairs and improvements this year.

Over-the-top is where the worlds of television and online video converge. As OTT viewing became mainstream, it became one of the hottest digital marketing platforms.

Cord-cutters once had to cobble together disparate ways to watch their favorite shows from HDTV antennas to online streaming.

The US Census Explorer Commuting Edition shows large portions of our regional population commute over 60 minutes to and from work. Longer work days, extended commute times and shuffling kids from one activity to another means that more people start their evening routines after 6PM.

We all know it’s easier to keep a happy customer than find a new one. The estimated cost of customers switching due to poor service is $1.6 trillion. Additionally, 68% of consumers will not go back, and 80% feel companies could have done something to retain them.

These guys are the reason Forrester has predicted 2017 as the year for Over-The-Top advertising. Currently, 67% of households connect TVs to at least one streaming device. According to Roku, ad-supported channels make up over half of the most-watched OTT channels.

Deloitte tracked consumer behavior for three years and concluded, “the digital behaviors and expectations of consumers are evolving faster than retailers are delivering on those expectations.”

With 65 parades and countless private events in the region during Carnival, locals work and play hard, so we gathered resources to help with both work and fun.

Research from the Advertising Research Federation has several digital marketing tips for local businesses:

Mardi Gras means big business in New Orleans, which makes marketing to Carnival revelers a high priority. Because Mardi Gras is visually rich and culturally unique, having visually appealing content during Mardi Gras will increase engagement.

Even though SMBs spend on average $60,000 annually on digital media, a major study by Deloitte shows that US retailer digital offerings aren’t keeping up with consumers online.

New Orleans had record spending of $7.05 billion from over 9.78 million visitors in 2015. Current indications show that 2016 totals will be even better. New Orleans led nationally in growth of international visitors. Two new direct international flights to Europe will help continue that trajectory.