At the New Orleans Chamber’s educational seminar with AMA, speakers Mark Romig and Sam Joffray discussed the highs and lows …
marketing
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A new logo and brand refresh can help differentiate a company from its competitors. A complete overhaul of a company’s …
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When creating documents and marketing materials, it’s easy to think “I have this much space to work with, why not …
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Email marketing is an effective personalized channel that helps increase direct touch points with consumers. On average, $1 spent on …
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Facebook sees a 26% increase in posts, photos and videos uploaded during the holidays. According to Deloitte, retailers see 129% …
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Keeping promotions throughout the holiday shopping season will increase sales and keep your business top of mind. With advance planning, …
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English poet W.H. Audin once said, “No good opera plot can be sensible, for people do not sing when they …
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In today’s digital marketing age, analytics are everything.
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Consumers recognize that businesses have as much impact on communities and quality of life as government. People expect businesses to …
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Over 467,000,000 people use LinkedIn, and over 569,000 in the Greater NOLA and Baton Rouge areas have profiles. While there …
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With French Quarter Festival, Jazz Fest and the Zurich Classic around the corner, and many conventions in town, this could …
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Americans are working longer, living longer and enjoying life longer. Baby Boomers are breaking stereotypes. In fact, adults 50+ now …
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Various home related items such as outdoor paint, HVAC systems and water heaters have 10-15-year lifespans. With so many homes …
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Over-the-top is where the worlds of television and online video converge. As OTT viewing became mainstream, it became one of …
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Cord-cutters once had to cobble together disparate ways to watch their favorite shows from HDTV antennas to online streaming.
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The US Census Explorer Commuting Edition shows large portions of our regional population commute over 60 minutes to and from …
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We all know it’s easier to keep a happy customer than find a new one. The estimated cost of customers …
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These guys are the reason Forrester has predicted 2017 as the year for Over-The-Top advertising. Currently, 67% of households connect …
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Deloitte tracked consumer behavior for three years and concluded, “the digital behaviors and expectations of consumers are evolving faster than …
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With 65 parades and countless private events in the region during Carnival, locals work and play hard, so we gathered …
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Research from the Advertising Research Federation has several digital marketing tips for local businesses:
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Mardi Gras means big business in New Orleans, which makes marketing to Carnival revelers a high priority. Because Mardi Gras …
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Even though SMBs spend on average $60,000 annually on digital media, a major study by Deloitte shows that US retailer …
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New Orleans had record spending of $7.05 billion from over 9.78 million visitors in 2015. Current indications show that 2016 …