We all know it’s easier to keep a happy customer than find a new one. The estimated cost of customers switching due to poor service is $1.6 trillion. Additionally, 68% of consumers will not go back, and 80% feel companies could have done something to retain them.
Digital marketing has been a blessing for those who use it to improve the customer experience and a curse for those who don’t.
Why? Because customers expect to have information and connectivity at their fingertips. Learn how messaging apps, email, social media and other digital tools are helping improve the customer experience.