Social Media

When brands are looking for an “influencer” – most of us think about celebrities and pro athletes, but the rise in content creators on newer platforms like TikTok has changed the marketplace.

This year, the Gulf of Mexico Alliance is celebrating ways to play and explore life on the coast as we “Get into the Gulf” on social media.

Recently, BuzzFeed asked teenagers, 30-somethings and people in their 50s about their thoughts on emojis and what the different icons mean to them.

With Instagram’s insistence on a video-first model, former fans are looking for a replacement photo-sharing app.

TikTok continues to rise in popularity with over 1 billion users worldwide, and 200 million in the United States.

Twitter’s latest innovation may change the social media game for writers and content creators.

Wondering what’s next in social media? Sprout Social dropped its annual Sprout Index, predicting what’s next in this ever-evolving landscape.

TikTok continues to grow at a rapid rate and many brands are looking to join the social platform.

It’s our favorite time of the year – new social media trends! Check out our hottest trend predictions for 2022 …

Influencer marketing strategies in social media plans are still trending, and a popular way to create genuine audience interactions.

In a year where social media soared, it’s not surprising that these platforms are constantly changing and growing.

Most social media platforms have seen recent increased usage, but LinkedIn may claim the top spot as it continues to grow at an exponential rate.

As the idea of influencer marketing in the digital landscape continues to soar, brands are having to shift the way they market products to consumer audiences.

The latest craze on Netflix, “The Social Dilemma,” has viewers concerned about the negative effects of social media.

If you’re immersed in the social media world, you may have seen or at least heard about videos from the trending social media app, TikTok.

Here are the most important trends to keep your eyes on in the coming months.

Social media and mental health are words we now see together often.

It’s already easy to shop for items discovered on Instagram. But recently, Instagram announced a feature it is testing that allows customers to pay for and manage orders directly within the social platform.

Social media has become the king of free marketing avenues, but each platform is different and should be used for different things.

Long-form advertising has garnered serious popularity recently. Users can’t open Facebook or Instagram without being shown long-form videos and advertisements. And there’s good reason for it: it’s engaging.

Knowing what to post on your company’s social media accounts can be challenging, but some simple guidelines can help you keep it updated. Certain types of content can perform best for each platform:

Influencers are people who have influence over potential customers, and influencer marketing has grown tremendously over the past four years. It’s a great way for businesses to connect with potential clients or customers because an influencer’s following is based on trust.

As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.

When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.

Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.

Social media is one of the most powerful tools for connecting businesses with consumers. But how do we know exactly how to use it? Using social media for business is easier (and cheaper) than you might think.

Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:

Scrolling through filtered feeds of perfect Instagram posts can cause anxiety. For hyper-connected millennials, the struggle is real – trying to maintain the illusion of an “Insta-perfect” personal brand, fueled by comparisons to other highly curated feeds.

Grow your company’s professional presence by utilizing LinkedIn’s network of over 500 million users to connect with clients, potential clients, employees and influencers. Before, issues, topics and comments only traveled by users’ connected networks. Now, LinkedIn has finally embraced the hashtag with two goals: to be the main platform for influencers and to better manage the news feed.

Using the right holiday hashtags at the right time can be tricky business. Memorial Day is a time to give thanks to those who serve our country and honor those who have fallen in the line of duty. This year, it also happens to fall on National Hamburger Day.