Long-form advertising has garnered serious popularity recently. Users can’t open Facebook or Instagram without being shown long-form videos and advertisements. And there’s good reason for it: it’s engaging.
Long-form video allows brands to tell a deeper story to a consumer – whether it be sparking emotion, showing support for social issues or telling the back story of how their business operates on a daily basis. Because viewers spend more time consuming the content of long-form ads, their recall is higher.
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