The long and short of long-form advertising

Long-form advertising has garnered serious popularity recently. Users can’t open Facebook or Instagram without being shown long-form videos and advertisements. And there’s good reason for it: it’s engaging.

Long-form video allows brands to tell a deeper story to a consumer – whether it be sparking emotion, showing support for social issues or telling the back story of how their business operates on a daily basis. Because viewers spend more time consuming the content of long-form ads, their recall is higher.

To find out ways to implement long-form into your marketing strategy, visit here.

– WWL-TV, Part of Tegna Local Louisiana