Harnessing the power of influencer marketing

Influencers are people who have influence over potential customers, and influencer marketing has grown tremendously over the past four years. It’s a great way for businesses to connect with potential clients or customers because an influencer’s following is based on trust.

Here are three tips to best use influencer marketing:

1. Research influencers whose content best represents your business or organization.

2. Understand the extent of the influencer’s reach. For example, how large is their following?

3. Ensure the influencer has a substantial engagement rate.

Here are four tips to building the perfect influencer partnership for your business or organization.

– Mariah Weinand, Gambel Communications