Business on a budget – social media

Social media is one of the most powerful tools for connecting businesses with consumers. But how do we know exactly how to use it? Using social media for business is easier (and cheaper) than you might think.

To stay on top of your social media game without spending on promotions…

1. Determine which platforms are best for your business. Hint: Where is your target market active?

2. Check your Insights on Facebook and Instagram. This free tool breaks down the various interactions between users and your page.

3. Use Insights as a template to make your own social media audit.

– Haley Pegg, New Orleans Chamber