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Here are the most important trends to keep your eyes on in the coming months.
More Instagram story ads: The frequency of story ads has grown in the last few months, and as the feature’s popularity continues to expand, we’ll see a gradual decrease in Facebook story usage.
Twitter to be cost-effective: This platform has changed over time, but it continues to be a space where brands can create “viral magic” and reach millions without paying big media bucks.
Podcast growth: Rumor has it that 50% of all brands will try creating a podcast to change up their media offerings.
– Carolyn Taylor, The Oklahoma 100