Over-the-top is where the worlds of television and online video converge. As OTT viewing became mainstream, it became one of the hottest digital marketing platforms.
OTT advertising is relatively new and with it comes a whole new vocabulary. What sounds complicated is much easier once you know the terms.
We created an OTT Glossary for the most used OTT advertising terms including:
• OTT & OTA
• Cord-Cutters, Cord-Shavers and Service-Stackers
• SVOD; AVOD
• MPVD; OVD
• Long-Form Episodic Content
Digital marketing moves fast; take a shortcut to learning one of the top trends today. Download your glossary here.
– Local Louisiana Marketing Blog, TEGNA Local Louisiana