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Cord-Nevers, Cord-Cutters, Cord-Shavers and Service-Stackers


These guys are the reason Forrester has predicted 2017 as the year for Over-The-Top advertising. Currently, 67% of households connect TVs to at least one streaming device. According to Roku, ad-supported channels make up over half of the most-watched OTT channels.

“In a post-digital world, the line between traditional and digital content is irrelevant to consumers,” Forrester’s Brandon Verblow said. “Marketers will need to develop screen-agnostic planning.”

The Advertising Research Foundation shows an integrated marketing strategy is the key to increasing advertising ROI. Learn how new solutions can help local advertisers reach OTT viewers.

Local Louisiana Marketing Blog, TEGNA Local Louisiana

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