Consumers recognize that businesses have as much impact on communities and quality of life as government. People expect businesses to improve communities beyond the product they create and the company’s bottom line.
While implementation of strategic Corporate Social Responsibility programs has risen, consumer awareness of these projects has not. Only 53% of people trust businesses. Over one-third of employees don’t trust their employers to act ethically.
To gain advocacy, companies must promote the impact of their business on the local community. This communication must be done externally cross-channel where employees and communities are spending their time. Learn more.