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TV + Digital Is the Strongest Cross-Platform Marketing Mix


Research from the Advertising Research Federation has several digital marketing tips for local businesses:

– Multi-platform integrated marketing strategy is the key to increasing advertising ROI.

– ROI increases 19% when moving from one platform to two.

– Businesses should allocate ad budgets as such: 78% traditional media and 22% digital media – across all demographics including Millennials.

– The 22% digital spend should be incrementally increased rather than shifted from existing budgets.

– The highest ROI came from combining TV + digital ads.

The research shows that “TV drives consumers into the funnel and digital accompanies them along the path to purchase.” Read more here.

Local Louisiana Marketing Blog, TEGNA Local Louisiana

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