TV + Digital Is the Strongest Cross-Platform Marketing Mix

Research from the Advertising Research Federation has several digital marketing tips for local businesses:

– Multi-platform integrated marketing strategy is the key to increasing advertising ROI.

– ROI increases 19% when moving from one platform to two.

– Businesses should allocate ad budgets as such: 78% traditional media and 22% digital media – across all demographics including Millennials.

– The 22% digital spend should be incrementally increased rather than shifted from existing budgets.

– The highest ROI came from combining TV + digital ads.

The research shows that “TV drives consumers into the funnel and digital accompanies them along the path to purchase.” Read more here.

– Local Louisiana Marketing Blog, TEGNA Local Louisiana