Research from the Advertising Research Federation has several digital marketing tips for local businesses:
– Multi-platform integrated marketing strategy is the key to increasing advertising ROI.
– ROI increases 19% when moving from one platform to two.
– Businesses should allocate ad budgets as such: 78% traditional media and 22% digital media – across all demographics including Millennials.
– The 22% digital spend should be incrementally increased rather than shifted from existing budgets.
– The highest ROI came from combining TV + digital ads.
The research shows that “TV drives consumers into the funnel and digital accompanies them along the path to purchase.” Read more here.