Email marketing is an effective personalized channel that helps increase direct touch points with consumers. On average, $1 spent on email advertising returns between $45 and $51 (Experian), and 66% of consumers made a purchase because of email marketing messages (Yesmail).
With this in mind:
• Update your brand’s look for the holidays with festive wording and graphics.
• Target your audience by topic, demographic or geography to ensure relevance.
• Track product sales, total revenue and email marketing ROI after every email and make strategy changes based on the findings.
Check out our other 10 Holiday Email Marketing Tips to increase engagement.