The importance of selecting a name

In selecting a brand name, it’s important to know who you’ll be serving, their beliefs and perceptions.

If customers feel the brand name is a good fit – authentic – they will more easily remember it and like it. Something easy to pronounce that captures the brand essence more readily lends itself to word-of-mouth marketing.

And, it is this communication that can make or break a brand. Communication of a brand is critical because a product is built by the company, while the brand is built by the consumers. Simply put, it’s the power of communication that builds a brand.

– Betsie Gambel, Gambel Communications