Home Business WWL TV’s partnership with The New Orleans 100

WWL TV’s partnership with The New Orleans 100

by Katem

When The New Orleans 100 was first conceived over six years ago, WWL-TV became its first presenting sponsor. Back then, sponsored content was becoming more popular and General Manager Tod Smith recognized that being associated with The New Orleans 100 was a complementary way to introduce both the new faces and initiatives of the station.

It was a win-win arrangement, with WWL-TV telling “the story behind the story” of the station – its reporters, features, sports, weather, advertisers and sponsorships – while dedicating regular segments about The New Orleans 100’s newsletters on Great Day Louisiana.

To learn about sponsorships, email Betsie.

– Staff report, The New Orleans 100

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The New Orleans 100