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3 new digital trends to use in 2018

Technology Updates

New technologies are being incorporated into our lives each year. We now have the ability to get directions without using a map, reserve a table without making a call and purchase groceries without a shopping cart.

In 2018, three new trends are standing out ahead of the pack:

1. Digital audio: More organizations are putting out their own content through podcasts.

2. Keyword planner: A more focused approach to improving a website’s PPC strategy.

3. Geofencing: While not new, this year, more businesses will interact with those who come into contact with the “fence” in place in their advertising targeting.

Taylor Ketchum, The Oklahoma 100

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