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Pivoting seems to be a key word these days. Making a slight change can alter the trajectory of your business, health and future.
Such was the case when I decided to add the dumpster business to my existing demolition business. I needed to get the Demo Diva name out into the community. I pivoted. I invested in marketing two business at the same time.
By starting Demo Diva Dumpsters, this promoted demolition and gave us consistent cash flow. We welded 12′ panels on our hot pink dumpsters to self promote both dumpster rentals and demolition services.
The pivot paid off.
– Simone Bruni, Founder and CEO, Demo Diva