668
From social media to networking, society has countless ways to connect. Connectivity Quotient (CQ) is a term we coined at Gambel Communications to express the value of connectedness.
CQ reflects the ability to develop and steward relationships. When we consider quantifying CQ, we think about elements such as number of speaking opportunities to social media engagement to the number of media placements.
While measurement is part of CQ, we also examine the indirect value of great connections, such as the strength of one’s personal brand, community involvement and friendships.
Connections aren’t formed accidentally. A strong CQ requires intentionality and stewardship.
– Amy Boyle Collins, CEO, Gambel Communications