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Everyone wins with cause marketing

Cause marketing

Everyone wins with a good cause marketing program. Nonprofits receive needed resources. Corporations benefit from exposure and alignment with a charitable cause that engages their stakeholders.

For nonprofits, approach your cause marketing program with a few best practices in mind. Start with an agreement. It keeps everyone on the same page and mitigates potential communication breakdowns. Second, keep your promises and think about how you can exceed expectations. It’s easier to keep an existing partner than to find a new one. Finally, take care to report back to the corporation on what you were able to accomplish with their support.

Amy Boyle Collins, Gambel Communications

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