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Using the right holiday hashtags at the right time can be tricky business. Memorial Day is a time to give thanks to those who serve our country and honor those who have fallen in the line of duty. This year, it also happens to fall on National Hamburger Day.
In previous years, brands from Cinnabon to PETA have faced backlash on social media for posting something inappropriate during the national holiday. How can marketers observe Memorial Day and avoid offense?
Darryl Villacorta at SproutSocial recommends a strategy that promotes the national holiday without exploiting it – like offering discounts to veterans.
– Bret Buckel, Gambel Communications