New year, new brand?

Making some changes to your business in the new year? First, you must understand your reason for rebranding. What are you trying to accomplish?

If you’re rebranding in order to change or expand your target market: Switch up your marketing channels of distribution as necessary.

If your goal is to differentiate your business from competitors, make sure your customer service is top notch. Market your niche product, service or business component.

If you want your brand to evoke a whole new meaning, make some fundamental changes. You’ll need an updated mission and vision statement that clearly reflects your new goals.

– Haley Pegg, The New Orleans Chamber