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Must-read books for aspiring marketers

by The 100 Companies

If you’re looking to break into the world of marketing, it might be overwhelming trying to figure out where to start.

With a seemingly infinite number of niches, the marketing sphere can quickly get confusing for newcomers. Should you specialize in content, social media, influencers, all the above or something else entirely?

Thankfully, this field has experts who have already done the research, and their books are must-reads for aspiring marketers:

• “Fascinate: How to Make Your Brand Impossible to Resist” by Sally Hogshead

• “Content Inc.: Start a Content-First Business…” by Joe Pulizzi

• “Contagious: Why Things Catch On” by Jonah Berger

Taylor Lawrence, The Oklahoma 100

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