Coffee consumption is tremendous in the South. We love to sit and relax, do homework, grab and go, meet friends and conduct business at neighborhood coffee houses.
So, when CC’s Coffee House needed to expand its workforce in selected markets around Louisiana, the organization created a recruitment TV commercial to spread the word. More interesting is how it decided to place those commercials. They ran on the OTT (over-the-top) streaming TV devices in four of CC’s Louisiana markets with the greatest need.
CC’s Coffee House brews great coffee and creatively uses media for its recruitment efforts.