Old fashioned tactics to finding influencers

When brands are looking for an “influencer” – most of us think about celebrities and pro athletes, but the rise in content creators on newer platforms like TikTok has changed the marketplace.

It seems like anyone can be an “influencer” – which is somewhat true, but how do you find and vet trusted influencers for your campaign?

Roll up your sleeves and get down to “good, old research.” Get on social platforms and search for content on your topic using hashtags. The algorithm will provide a list of creators who are posting on your topic who you research further for collaborating with.

– April Catarella, Director of Client Services, Gambel Communications