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Sheba Turk, co-anchor for WWL’s morning show and host of “The 504,” has New Orleans roots that seem to keep expanding. With over 5,000 Facebook friends, 11,000 Twitter followers and 20,000 Instagram followers, she is the model for a new wave of journalism.
More and more, Millennials and their journalist counterparts are continuing their relationships beyond the screen. Sheba interacts with her fans and showcases her TV show online and on her social media. With this strategy, she has become more than a newscaster; Sheba is a New Orleans influencer, marketing herself to her social world.
– Josh Meza, WWL-TV Marketing Director