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Planning your weather-related sales and marketing strategies now will ensure continuity for your business during the frenzied moments leading up to and immediately following severe weather.
• Plan messaging to post on your website during severe weather periods
• Prepare signage in advance that you can use inside and outside your store during severe weather
• Use social media and update regularly through severe weather periods; Facebook Ads allow you to immediately target additional local consumers that do not already follow your page
• Don’t forget emails. Prepare emails that you can use before and after severe weather to keep your customers informed
– Local Louisiana Marketing Blog, TEGNA Local Louisiana