With another successful Mardi Gras season behind us, we can now turn to March Madness. WWL-TV is home to NCAA March Madness.
Aside from being a popular sporting event, NCAA basketball is the perfect place for a business owner to advertise their products or services. This is a great vehicle to connect with an affluent, hard-to-reach male audience.
It is a captive audience, watching not only in their homes, but at bars, restaurants and on their phones. It is a good call to parlay the local excitement surrounding NCAA into a winning campaign for your business.